About the Project
This startup company came to us to brand an effective new skincare technology that uses light therapy for anti-aging and acne, but they needed a name. For anyone who suffers from acne, there never seems to be a real answer, which led us to the name ANSR: Using identifiable symbols and clean colors, we communicated a positive, user-friendly feeling for the brand. The first phase of the project involved branding and packaging for direct mail. We devised a self-mailing package with every element considered. When the brand expanded into retail at department stores. We named their two products Beam and Halo, then created a new packaging system suited to the high-end cosmetics industry.
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