Mountain House : Email Marketing, Photo Art Direction, Branding, Package Design

Since their inception supplying the Apollo space missions, Mountain House has perfected the art and science of freeze dried food. They’re masters of capturing the flavors and textures of everything from comfort food like Beef Stew to international favorites like Pad Thai – with a guaranteed shelf life of 30 years.

We were entrusted with communicating the standout quality and convenience of their meals to a broad audience of backpackers, campers, survivalists and homesteaders, through email marketing, retail displays and packaging. We art directed product photography that uses artisan food styling, rugged props and real ingredients to result in irresistible taste appeal. Outdoor lifestyle imagery conveys Mountain House’s ease of use and deep experience in the outdoor world. All of these visual cues were woven throughout email and retail graphics along with smart, concise, human copy for quick reads and engagement.

For the BYOK (Build Your Own Kit) sub-brand, we created naming and branding that allows users to build custom meal kits online; and we packaged Mountain House’s Freeze Dried Ice Cream Sandwiches (“No freezer, No problem”) for Costco.