About the Project
Dress for Success Oregon supports women entering the workforce with wraparound services that meet women where they are. For their 2025 Celebrate Success fundraiser, DFSO’s network of culturally inclusive support brought to mind the interplay of woven textiles and patterns – the way many individual strands weave together to create a strong fabric; and how a sense of possibility and expression can create positive change. With that in mind, we created an identity system called Woven Together.
The basis of the creative is a palette of vibrant mix & match patterns in a unifying color palette – paired with bold, confident typography. This direction was expressed in all the event materials – invitations, collateral, signage, even the event décor itself. Attendees were encouraged to match their attire to the theme, resulting in a festive, celebratory evening. The 2025 Gala was a smashing success, selling out in record time and raising 88% more than the previous year’s gala!
“The visuals and environment elevated the experience, made the mission feel more accessible and energizing, and contributed to a sense of momentum throughout the night.”