Brooks Running : PureProject Packaging & Branding

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About the Project

The PureProject line of minimal running shoes was a dramatic departure for Brooks Running. It required an equally dramatic unveiling and an identity that embodied the minimal philosophy of the collection. The launch kit, fashioned from bamboo, embodied the sustainable ethos of the PureProject line. The laser-etched lid revealed 2 brochures and 4 raindrop-shaped canisters. Designed to be a keepsake, with no material going to waste, the containers are removable and reusable. The product booklet features exquisite photography from acclaimed fashion photographer Kenji Toma. It’s accompanied by the instruction manual for creative upcycling of the kit.

  • Agency : The Great Society