boly:welch : campaign

We partnered with agency Stupid/Brilliant to create a new look and voice for boly:welch, a leading independent employment agency in the PNW. We concentrated on the personal relationships they have with their clients and their candidates. In this age of algorithms and automated resume scanners, we made the case that a job candidate is much more than what you see on their resume. And boly:welch takes the experience of the whole individual into account, looking beyond the resume. This benefits the candidates and the hiring clients. We worked with photographer Chris Hornbecker to capture the personality notes of our fictional candidates.