About the Project
Umpqua Private Bank provides financial services for individuals with sizable assets. CO was asked to create a welcome ceremony marking the beginning of the relationship with a new client. Since Umpqua’s name is taken from a forest and a river, we chose to begin with the gesture of planting a tree as a symbol of growth. The rings of the tree represent the beginning of a shared history. We imbue this first day with gifts to partake at different times, from morning to evening, using fruits of local businesses. In the end, the client is left with an edition of a letterpress tree-ring print, a bamboo box and a new sense of place.