Portland YouthBuilders : Branding and Collateral

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About the Project

Portland YouthBuilders provides a life-changing opportunity for youth to move permanently out of poverty by filling an educational void for 17-24 year olds who’ve been unable to finish high school and enter a meaningful career path. Students graduate from PYB with a strong work ethic, a commitment to individual responsibility and the skills to become contributing members of the workforce and their community.

“Our identity and brand work with CO helped solidify our mission and purpose. CO brought everyone back to the same page with a very clear sense of what PYB does, how we do it, and who we are meant to serve. The new logo is bold, highly visible, and makes a clear statement about what we stand for. Most importantly, the new branding appeals to our students and applicants. Our students wear their PYB gear with pride, and since they are our biggest ambassadors in the community, that has translated into more new student referrals and subsequent enrollments.”

– Tonia Kovtunovich, Director of Individual & Corporate Relations

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