About the Project
Kohler asked for a unique invitation to lure designers & architects to the biennial Desert X exhibition in the Coachella Valley. We created an experience that focused on the site-specific nature of the art installations. Each recipient was sent a linen drawer box with an artifact from twelve specific sites in the desert; samples like rocks, minerals, or vegetation collected from their upcoming tour sites. Printed GPS coordinates allowed the recipient to explore a Google Earth satellite view of their artifact’s location in and around the Desert X installations. Each box contained a personal field guide for notes.
“The invitation set the stage for this event – uplevel, high-touch and interactive. Guests stated that they knew they were in for an experience. Since many can only choose a few events per year to make, they had no hesitation about attending ours based on the itinerary and unique invitation. Many checked their coordinates throughout the trip. The Desert X team was impressed with the work that went into these. They were proud to showcase as it represented their brand as well as our Kohler brand.” – Jennifer Nye, Marketing Manager, Kohler