Duo : Branding & Packaging

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About the Project

Duo is a gaming hardware and app that converts your iPad into a group digital gaming device sold in Apple stores and online. The packaging and branding convey fun and sophistication. The devices are displayed on bright color backgrounds with the brand logo floating dimensionally above them on a clear plastic case. We designed the logo, graphics and named the devices Plink and Pop to mimic the sound of game play. The instructions are written and illustrated for clarity and fun.